As an active sportswear designer for big name brands since the early 90’s, our founder has always had an eye for creating functional outdoor fashion. Living in the northern hemisphere where long and dark define winter months, it was her 10 year-old who made her aware of how un-aware most kids are when it comes to being seen on the street. She soon recognized a gap in the market for reflective gear that would light up dull days while keeping kids visible. So why not make the essentials practical, stylish and incognito? ZAPPED offers urban styled essentials that kids need to wear every day. The added bonus: when skies go dark and your kids are running from music lessons to soccer practice, they will still be visible in high traffic zones. We have taken the styles that kids love to wear every day and made them super cool, durable, water-proof and functional, using an all-over tonal reflective street-wear inspired fabric.
