Conducting qualitative research is extremely time consuming and expensive due to the many labour intensive steps. Through Yelloh, you can conduct qualitative research as easily as an online survey, yet as informative as a in person interview. You simply have to set up a questionnaire (similarly to current survey portals) and share this link with your respondents. However, respondents simply have to video their answer rather then filling in text boxes. This not only increases the quality of responses, it also increases the response rate as it eliminates the hurdles in having to give feedback. Yelloh can be used for a number of use case, for example post-purchasing, post-event, product development, feedback collection of prototypes, and many more.
