Wysh allows you to give the perfect gift, every time. We’ve created a seamless way for you to keep a list of items you want and for you to see a list of what all your friends and family want. We’ll also remind you well in advance of important days so you can get the perfect gift quickly and easily and make that person’s day. It’s all well and good to know what your friends want but we also want you to discover new products for yourself, so our discovery news feed finds you items that you like based on what you are searching for and adding to your list. Our target audience is 12 - 50, individuals, families, couples and friends. Giving gifts is a cultural norm in almost all societies so our app is targeted to those people. We feel our app is better than competitors for the following reasons: User focused Simplified UI Robust feature set that solves the problem of gift giving end to end Intelligent search / discovery Our strength is that we have built the app with the user in mind.