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1. They are mega short. 2. They are highly memorable. Images have been scientifically proven as easier to recall and pass on. 3. They fit into the tight spaces on social media and messaging apps. 4. Emoji increase engagement across marketing strategies (email campaigns, push notifications etc) It makes sense that an emoji link would also increase CTR. 5. 92% of online consumers use emoji. Some people love them! 6. The rise of chatbots and conversational marketing bodes well for the native language within messaging apps. Companies who speak like their customers will win. 7. A window of opportunity to stand out awaits those companies that move first. Novelty is holds marketing power. 8. Emoji SEO. Several companies already let their users search with emoji. It won't be long before this extends to search engines.