You can now grow your audience and distribute videos across Facebook and YouTube instantly — and do so with native videos, instead of links. One major benefit of this is that social platforms tend to favor native uploads. Take Facebook. Their current algorithm displays native videos more often than links on the News Feed. And since those videos will auto-play, you’re much more likely to see an increase in viewers and overall engagement. Head to your Videos page, click the Share button for any video, and then choose the “Publish to social” option. For now, you can post natively to Facebook, YouTube, or both simultaneously. The first time you post, you’ll need to give Vimeo permission to connect to your social accounts. Then you can enter things like title, description, and privacy settings — and hurrah! Your video is ready to be published on the platforms you choose. To make sure your videos post successfully, you’ll want to adhere to the specifications for each social platform.
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