Today, we’re introducing new video features for Creators and businesses to reach their audiences including an improved uploader, video tab, lifetime analytics, and Pin scheduling. -How to make the most of video on Pinterest An updated video uploader enables businesses and Creators to seamlessly upload video directly to Pinterest to engage with new and existing audiences. A new video tab on business profiles makes it possible for brands to feature all their videos in one place for added discovery. On Pinterest, videos surface and resurface over time and don’t disappear with a feed, meaning the lifespan of a video is evergreen. We’re introducing new video analytics for businesses to view lifetime views, so they can get insights into the performance of their video over time. Businesses and Creators can now also schedule video content in advance through the Pin Scheduler tool. -Videos related to interest With more features for businesses to bring video to Pinterest, Pinners can discover an increasing number of how-to videos related to their interests, particularly in the areas of food (video searches for lasagna recipes are up 3462%¹), style, beauty, and learning a new skills.
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