It was around the same time I’ve just finished my Ph.D. studies and was overwhelmed with taking any extra task up. During my research years, I’ve done extensive research in sociology and psychology in relation to the technology times we’re living in. So naturally, as a scientist, the next thing in the morning I started looking into the different theories regarding human tendency and want to accomplish certain tasks/goals and the roadblocks encountered. Fast forward six months, I’ve had collected enough research for me to gain a decent understanding of the psychological effects of tech and their relationship with goal tracking and commitment. That was the moment when I thought that we needed a website/app for me and my wife to help us with our overwhelming, scattered goals. So I’ve started my normal craze of putting all my research into an actionable plan. I’ve talked to one of my close friends in the software realm and he helped me shape what I had into a workable mobile app.



