Validly

Many product teams are moving too fast for fixed research projects, they know they should be doing more research, yet are time-poor, lack access to dedicated researchers/ resources for dedicated streams, and find internal research documents outdated, abstract and lofty. Without an efficient way to uncover customer needs and validate assumptions directly, uninformed decisions are being made regularly with bias and guesswork. It’s time we did better. Product teams are adopting continuous discovery to address this need. Running interviews in smaller numbers; in weekly, bi-weekly or monthly intervals. They regularly uncover findings which are tactical, lean and current. That’s where we come in. Validly is a toolkit for product teams to run lean continuous user interviews, validate ideas and know what to build next. Teams that use validly enjoy: 1. digitised end-to-end research operations 2. user interviews synchronised with delivery cycles 3. habitual, lean and effortless user interviews