Transactional email is one of the things I found annoying when we were developing our backend web applications. Emails such as user invitation, invoice, trial expiration, password forget are essential to get the app up and running. But there are also very repetitive and tedious tasks involved such as setting up mailers for each type of email, editing HTML with inline CSS for a very basic branded theme. I know SendWithUs is already solving this problem, but we want to make the whole process even simpler.
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