Traitstack aims to redefine assessment applications of human potential. We modernize & provide easy to use experiences that are engaging and frictionless. Our goal is to help people uncover their potential, understand themselves and how they relate to others. After late nights of gaming and tinkering between the two co-founders, 12 months later here we are ? It's really been a passion project for both of us now, and we hoped that the use of imagery can help the assessments be more approachable and inclusive. We developed two tools: 1) A big 5 measure of personality that outputs a report with a persona profile, big 5 personality factor breakdown, career fit and mismatch suggestions, strengths and development areas, as well as the ability to compare your profile directly with your friends. Interestingly, our initial analyses showed that 0 language or image only applications of the tool behaved very similarly to word based tools, so this is very exciting and I can't wait to conduct/partner with academia to conduct more robust research in this area. 2) A RIASEC based career profiling tool based on Holland's Codes or Inventories that is very popularly used in US university, high-school and vocational work in general around the world. It neatly plugs into an API provided by O*Net (worlds largest job classification database maintained by the US Labor Department) and produces job matches and easy on the eye job profiles. Ultimately, we started with the goal to create more inclusive and engaging experiences to ensure all individuals receive great insight on their personality tendencies to hopefully improve how they understand themselves, their potential and how to relate to each other.





