Taboola

Taboola is launching a new format that could be summed up as “if you can’t beat them, join them”. As an alternative to its existing grid of links, Taboola wants now to feature content recommendations in the form of a continuously scrolling list, its own take on, yes, Facebook’s news feed. The new Taboola news feed essentially consolidates a number of widgets and links you already have on websites, specifically publishers’ websites, into a larger feed experience: alongside the links to other articles on your own site, and those of other publications in the Taboola network, you will see cards for other services like the weather, videos, and marketing cards for in-app purchases, sponsored content and more — additions that have in part been made possible by some of Taboola’s recent acquisitions like ConvertMedia and Commerce Sciences.