Snapchat plans to launch a new augmented reality art platform featuring pop artist Jeff Koons and others. It will allow art to be pinned to specific locations in augmented reality so users can see it when they hold up their phones in the right spot. Snapchat will solicit sign-ups from artists who want their art added to the platform. Snapchat plans to roll out the feature with Koons’s art around the world as seen in these photos from Las Vegas, Sydney, and Paris. The ART launch could help reinvigorate Snapchat as user growth has slowed, revenue expectations were missed, and competition from Facebook and Instagram Stories remains fierce. At least its share price has perked up a bit since hitting a low in August after botched earnings.
