Search Alliance™ is a groundbreaking national home search and lead-generation co-op network built for agents by agents. HomeASAP developed the platform to help agents, teams, and brokers compete more effectively with major property search portals like Zillow for consumer website traffic and leads. The solution provides agents and consumers with a home search experience superior to the portals, with 100% data accuracy, and without the clutter of advertising. The IDX Home Search™ technology on which the network is built has won praise from industry experts, as well as consumers, who indicated their preference for the property search 80% of the time over the leading national portal in internal side-by-side tests. Unlike portals, traffic flows directly to individual agent websites with a common UX for the portal "feeling" consumers are familiar with. Agents can drive traffic to their own sites and capture those leads for free or bid to acquire network-generated traffic.
