In December 2011, Dan Kurt and his wife were running their eCommerce business using a WordPress plugin and MailChimp. They were frustrated by the lack of integration between their sales data and their marketing data. They needed a better solution. Eventually, they found Infusionsoft; but the lack of integration continued to frustrate Dan. So, he called upon long-time friend Parag Jagdale to build a solution. It looked nothing like Revenue Conduit does today but it certainly did the trick. As the eCommerce business grew, Dan and his wife switched to Magento. Around that time, Dan became an Infusionsoft Certified Consultant and found that many eCommerce companies could benefit from an improved integration between their eCommerce platform and marketing software. So, Dan and Parag officially began building the first version of Revenue Conduit as an easy SaaS solution. Since then, Revenue Conduit has been committed to helping online retailers grow by fully utilizing marketing data.
