Reply tool increases a sales team's bandwidth and lowers costs, which equals more revenue for the company, so sales reps can focus on speaking to prospects already in the pipeline. The main use cases for Reply are: Outbound Sales - automate outbound outreach to significantly scale sales and empower revenue growth. Inbound Sales - engage in communication with potential customers and close more inbound deals. Account Management - communicate with existing customers on a personal level. Recruiting - reaching out to prospective job candidates. Business Development - building relations with future partners. FundRaising - reaching out to possible investors. PR Outreach - pitching journalists and reporters with your idea. Product reviews: G2Crowd: https://www.g2crowd.com/products/reply/reviews Capterra: http://www.capterra.com/lead-management-software/spotlight/143629/Reply/Reply