Small business owners with limited capitals needed a self-order machine or mobile order app the most, considering the high cost for wage and worker compensation this is the best solution for them. However, most self-ordering companies charge a fee as high as hiring a cashier. When companies charge 5-10% of their total sales, the monthly fees could go as high as $1500 - $2000 a month. This is where Reduce comes in with a starter rate as low as $0, with a mission to serve primarily small business owners. Reduce is a company built by a small business owner to serve other small business owners.




