To get a better idea of where we were standing, we surveyed current users and looked closely at app store reviews. These findings led us to define the first concepts with these high-level goals in mind: -Personalized news: Almost half of our surveyed users confirmed they wanted personalized news. While some care about VR, others might just want to get news about biotech and diversity. We needed to cater different worlds (with different content) for all TC users. -Notify users with fresh content: Send push notifications with content tailored to user interests. -Provide Crunchbase data: Discovering which companies are trending, got funded or acquired is something our audience finds very valuable. -Offline reading: Allow users to save directly from the push notification on the lock screen and sync across devices.
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