About Primo Toys Primo Toys is the leading purveyor of smart STEM toys for early years learning, focused on children aged 3-6. Loved by children, and trusted by educators in parents in 96 countries, Primo Toys is becoming a new standard in early years education. Established in 2013, Primo Toys is headquartered in London with 17 full-time employees, as well as subsidiary offices in Japan and Seoul, manufacturing facilities in Shenzhen, and distribution centres in Holland and Chicago, USA. Since November 2016, Primo Toys has sold more than 40,000 units. To date, we supply Cubetto Playsets to some of the most prestigious education chains and retailers around the world, via world-class network of distribution partners. In March 2016, the Cubetto Playset became the most crowdfunded ed-tech invention in history, raising $1,596,000 in pre-sales from customers in 96 countries. Cubetto is the world’s first screenless coding toy of its kind for children ages 3 to 6.
