This is a story about a tired industry that’s built up a bad reputation, and a new player who’d like to do something about it. About 700 years ago, the idea of insurance was born as a force for good. It was designed to have your back when you needed it most. Since then, insurance has been well and truly butchered. Nowadays, people either see insurance as a necessary evil, or they ignore it altogether. Pluto thinks this is a shame. Whether you don’t trust your insurer will pay out, you’re fed up with the small print, or confused about what you’re covered for, we’ve all got our reasons for not liking insurance. Great new services are cropping up throughout our lives, yet the quality of insurance is getting worse. Pluto believes it’s time for change. The terrors of insurance aren’t easy to fix. And we don’t think we can make everything right on our own. But starting with travel insurance, we’re giving it our bestest shot to do things differently to make insurance better for people like you. So here’s Pluto’s promise to you, travel insurance that’s: Tailored to you Easy to understand Hassle-free It’s as simple as that. Travel insurance for people who don’t like insurance. Oh, and one last thing. Pluto’s purpose is to make the bad bits about travel better. So with every policy we sell, we donate £1 to charities combating the negative social and environmental impacts of tourism.