Pinterest has introduced emotional wellness activities tailored for the millions of users searching the visual pinboard for emotional health and related topics. The option to engage with the new activities pops up when a Pinterest user searches for “stress quotes,” “work anxiety” or other terms that indicate they might be feeling down, the company explained. The look and feel of the activities is different from the rest of Pinterest. The company wants users to understand their use of these activities are private and not connected to their account; no recommendations or ads will be based on their use of the new resources and Pinterest doesn’t track who is using the tools — rather the activity is stored anonymously using a third-party service. Pinterest declined to disclose the name of the service, but said it was a “reputable leader in third-party analytics.”


