The Peak app focuses on personalization– Peak allows people to customize their savings in the way that works best for them. While other savings apps focus on extreme automation (taking control out of the users' hands), Peak lets users personalize their savings experience to meet their exact needs and preferences. This starts with creating a customizable digital peak for each saving goal and transferring money into those peaks. This money is stored in dedicated, FDIC-insured account, which earns users up to a 1.5% annual return on any money they store in Peak. Beyond that, the team that built Peak isn't what you'd expect. Rather than Wall Street traders or former Big Bank execs, the Peak team is a group of real people who want to do things the right way. They come from industries like documentary film, non-profit work, and nutrition coaching... and most of the team worked together at a health & wellness app development company, before starting Peak. The result of all of this is an app that puts the user first.