OWOX BI Pipeline helps automate data import to Google Analytics and Google BigQuery. Consolidate data from various disparate sources: user interactions with your website, cost data from advertising services, transactions and returns from CRM/ERP systems, data from call-tracking and email marketing services. This is all to gauge how your efforts affect business outcomes. OWOX BI Attribution helps reveal the real contribution of advertising campaigns to the user's progression through the purchase funnel. The model credits each session in the conversion process with a percentage of the total conversion value. To ensure reliable results, the calculations are based on all available data, including data about phone calls and purchases in brick-and-mortar stores. OWOX BI Smart Data helps talk to the data and get instant answers to thousands of questions, which are displayed as easy-to-read charts and tables. You don’t have to ask for analyst’s help to get the reports you need.
