Case Study: If we leave aside urban India, and focus on rural & semi-urban India, then we will find that the service of ATMs is horrible, to say the least. There are many places in our country that do not have bank branches and automated teller machines. And if there are, then they are not functioning properly or have a cash shortage. typically, a person needs to travel at least 15-20 km to locate an ATM, and withdraw cash. Even then, it’s not 100% assured to work, as maybe that ATM is not filled with cash or its not working. In such situations, the person needs to travel again, far and wide to locate another ATM or bank branch and the cycle continues. Point to be noted that Now many people had opened JANDHAN accounts and they have debit cards and in order to withdraw money- the scenario is same as we discussed in our case study “the problem still persist”. Solution: Micro ATMs as a substitute is a one stop solution to bring ATM services to the non-banked/non ATM areas


