Nuokka bridges the gap between ecommerce platforms—such as Amazon, Etsy, Shopify, and Ebay—and the new breed of social media platforms who are attempting to integrate shopping features—such as Facebook and Instagram. Merchants can sign-up and advertise their products FOR FREE, showing them in an Instagram-like stream of image and video posts. Shoppers can then browse that stream, choosing to directly purchase the featured products from multiple merchants in one checkout, or to follow merchants and their classifying “tags” to personalise their browsing experience by subject, genre, or even location (enabling “buy local” communities). And when a sale is successful, Nuokka only charges a 5% fee.
