Nova Analytics: Lightspeed Insights for Amazon Sellers Nova Analytics is a next-generation analytics platform built specifically for Amazon FBA sellers, agencies, and brands. Designed to deliver real-time profit tracking, inventory insights, and advertising optimization, Nova enables Amazon businesses to make faster, data-driven decisions and maximize profitability. In today’s fast-moving e-commerce environment, sellers face increasing complexity: fluctuating FBA fees, inventory management challenges, rising advertising costs, and delayed Amazon reports. Nova simplifies this landscape by consolidating all of a seller’s vital data — from sales and advertising to fees and returns — into a single, easy-to-use dashboard. Within minutes, users gain a clear, accurate view of their business performance, empowering them to act quickly and confidently. At its core, Nova provides **real-time profit tracking**, allowing sellers to see their true margins after accounting for all variable costs such as Amazon fees, shipping, refunds, and ad spend. This level of transparency helps users detect margin leaks early and adjust their pricing, campaigns, or inventory strategy before profitability is compromised. Another key feature is **inventory health management**. Nova monitors stock levels, turnover rates, and aging inventory, helping sellers avoid costly stockouts or overstock situations. By surfacing alerts for stranded SKUs or excess storage fees, it allows businesses to optimize replenishment schedules and maintain a leaner, more profitable inventory flow. For those investing heavily in Amazon PPC, Nova’s **advertising analytics** deliver detailed insights into ad performance and return on investment. Sellers can identify which keywords or campaigns drive real profit — not just revenue — and refine their advertising spend to maximize efficiency. Unlike traditional spreadsheet-based reporting, Nova offers a **unified, real-time dashboard**. Built for speed and simplicity, it’s designed so sellers can assess their business health in just 15 minutes each morning. The interface is intuitive, requiring minimal setup and offering instant visibility across multiple marketplaces or accounts. Nova’s **target users** range from solo FBA entrepreneurs to large brands and agencies managing multiple Amazon accounts. Smaller sellers benefit from automation and profit clarity, while agencies and larger brands gain a scalable reporting infrastructure to manage dozens of SKUs and clients simultaneously. Behind the scenes, Nova integrates directly with Amazon Seller Central via secure API connections, ensuring accurate, up-to-date data. Built in collaboration with top engineers and experienced eight-figure Amazon sellers, the platform reflects a deep understanding of the challenges within the Amazon ecosystem. Ultimately, Nova stands out through its combination of speed, precision, and usability. By reducing manual data management, offering real-time insights, and enabling smarter decisions, it helps Amazon sellers protect their margins and accelerate growth. Whether you’re an FBA startup or a mature brand, Nova provides the analytics backbone you need to stay competitive in the world’s most dynamic online marketplace. Learn more or start exploring at [https://novadata.io/](https://novadata.io/).