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New Mozilla Firefox Logo

Mozilla gives Firefox a new logo as it looks beyond the browser

Mozilla’s Firefox is getting a new logo that is meant to reflect that the brand now stands for more than a browser. With products like its password manager Lockwise, private file-sharing service Send and security tools like Firefox Monitor, Mozilla has greatly expanded the brand. That’s a challenge no branding expert can refuse, so it’s no surprise the organization went on a quest for new logos and an update to its iconic Firefox brand. The result of this exercise is an updated Firefox logo that takes the fox out of the equation and basically only leaves the tail. To confuse things, though, that’s the logo for the overall Firefox brand — the browser itself still features a stylized fox wrapped around a ball. That’s been the overall evolution of the brand in recent years anyway, so it’s not all that radical a change. Other Mozilla products use the same color palette, yet with a different system of shapes and a new typeface.

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