Myndset is a card game and step-by-step method based on the process of design thinking, guiding the user through the process of ideation in just 30 mins. Using gamification principles, Myndset helps to focus on how the creator of the idea wants their customers to feel, therefore adding behavior design into the process. It also comes with an AR - App to make it even easier, by providing information, challenges, and inspiration. With Myndset it doesn’t matter who is trying to create an idea - whether they are creative directors, teachers, startups, writers or students. The method is simple, but challenging at the same time and takes the guesswork out of creating value-based ideas.
