MARS

We all have received discounts which are some times relevant but most times irrelevant/not enticing enough. This is because Ecommerce growth teams have to manually sift through numerous data points being captured for a user to understand what’s the least discount that can be given which will make them convert. We realised the opportunity to enable ecommerce growth teams deliver relevant Discount Experiences at Scale and allocate their marketing budget more efficiently to boost conversions from the same marketing budget. We've built MARS - A Budget driven Discount Optimisation platform to drive conversions by sending just enough discount to each user. Ecommerce growth teams can now add a budget and a list of offers for a campaign audience and MARS will begin to recommend the right offer for each user based on their past and current behaviour. The growth goals you can achieve with MARS today: - Reduce Cart Abandonment - Increase the number of Repeat Orders - Increase Activation of New Users - Increase Retention of Loyal Users