Bring Your Campaigns to Life with Video for Sponsored Content Video for Sponsored Content that lets you engage with business decision-makers throughout the buyer’s journey on Linkedin. Unlike pre- or post-roll video ads, video for Sponsored Content ads live directly on the news feed as standalone posts. Video for Sponsored Content helps you achieve your marketing objectives across the funnel by: -Building brand awareness by telling rich, visual stories in the premium context of LinkedIn -Driving traffic to your desktop or mobile website, and -Collecting high-quality leads with a persistent “call to action” button or through our integrated Lead Gen Forms product. What’s more, we’ve integrated tools that LinkedIn marketers love, including Matched Audiences, Lead Gen Forms, and Conversion Tracking for video to help their achieve their goals. We’ve also begun serving impressions not just on mobile, but also on desktop.
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