"Lero" was an obscure Celtic God unbeknownst to anyone. I chose this name for my marketing consultancy because I have seen many brilliant startups create groundbreaking technologies, and then fade away into obscurity because they had no marketing strategy. Remembering this name motivates me to help my startup clients stand out from the pack. ? The word "Labs" signifies that success in the cloud world involves rapid experimentation, iteration, and execution of the right marketing tactics. Drawing from my years of Silicon Valley product marketing and product management experience, I can help you avoid common pitfalls in a highly competitive space.