JustNow

JustNow is a free service provider which lists fresh food near your present location that needs to be consumed quickly. As a result, these products can be proposed at a very competitive price, up to 60% off! Our objective: bring some financial relief for the consumers and support the retailers in their effort to reduce waste. Food waste costs South Africa more than R61 billion a year all along the Value Chain (farming, production, distribution, consumption). In parallel, the average food basket costs have increased by 15% since March 2015 and for some basic items, including bread, maize meal and milk, having seen increases of almost 50% over the past 6 months! Every day, many items must be removed from the shelves because they reached the expiry dates although they can still be eaten without any danger. Instead of wasting fresh food, we prefer consumers to take advantage of best prices while improving their ethical behavior.