Email is a big part of software. Testing it shouldn't be. Imitate Email is a very simple way of exposing (and testing) email flows when you're developing software. It makes it really easy for developers building the software but it really shines when you want to allow other people to test your software... The embedded widget can be used without an Imitate Email account so that your testers (who may work for your client or a different company) don't even know they're using Imitate Email. They just see a little icon flash in the bottom right corner telling them that they WOULD have received an email if this were the production system. They can then check the email and take any action. With Imitate Email, there's no more setting up fake SMTP servers, using shoddy UI or, worse still, accidentally sending test emails to real email accounts.
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