Google "Shopping Actions"

It gives customers an easy way to shop your products on the Google Assistant and Search with a universal cart, whether they’re on mobile, desktop or even a Google Home device. By participating in the Shopping Actions program, you’ll be able to: -Surface your products on new platforms like the Google Assistant with voice shopping. -Help your customers shop effortlessly with you, across Google -Increase loyalty and engagement with your highest value customers. In addition, Shopping Actions uses a pay-per-sale model, meaning you only pay when a sale actually takes place. Shopping Actions appear within the sponsored Shopping Unit on the Google Search page, and on Google.com/Shopping. No organic rankings are impacted or changed.