Google calls these types of ads “rewarded ads” and with the Game Developers Conference coming up next week, this is the perfect time to launch these new playable ads. More than 45 percent of AdMob’s top 1,000 gaming partners already use rewarded ads to monetize their apps, and the new playable ads will work just like rewarded video ads. In return for playing a mini-game — and either doing well in that or potentially installing the full game — players can get an extra life or maybe some fresh loot. Playable ads are actually one of two new rewarded ad types the company is launching today. The other type is multiple-option video ads. Those give you the option to choose which video ad you want to watch in return for game goodies.
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