Future Fashion

WHY: Ethical fashion brands have risen around the world, as more customers are willing to support fair working conditions for laborers and the use of organic or renewable materials. Future Fashion’s mission is to bring producers of ethical apparel together, and showcase their stunning new lines through quality craftsmanship, ethical sourcing, and innovation in order to increase the distribution power and support a new way of doing fashion. HOW: Future Fashion aims to provide an online platform for companies that ethically produce fashion. Online shopping is very popular in the region (Middle East): 83% of customers are satisfied with shopping online – and, when there is a local alternative available online, 54% will choose it. WHAT: If exploitation was our past, Future Fashion is the future. And the future is looking bright. 7 brands have already signed up to merchandise their ethically-made apparel through us and a many more in the pipeline.