Funnel pulls in cost data across all advertising platforms where you spend money and combines it with goals and transactions. Automating this process saves many hours of manual data collection and Excel processing, but more importantly increases return on advertising spend. The superpower of Funnel is that all data is in place from day one, it is also structured and combined in the way needed to make any sense of it. It does not require IT resources or a business analyst to create a new KPI dashboard or report, anyone can do it within minutes. Yes, it's really that simple.
