FUNL is both a website plugin and a mobile application for digital publications and brands to pose preference based questions to their audiences. When a someone answers a question they are prompted to create a profile, which allows us to connect their preferences to their demographic data and more effectively identify niche audiences. Our algorithm and database structure allows us to manage redundancies in questions and answers and effectively verify users, which allows FUNL to aggregate the data in a way that allows our partners to make more effective marketing decisions. Users of the mobile application are benefited by seeing a limited view of the results to aid in decision making in areas such as entertainment, food, politics, and so on.
Published At
