Fixel provides a simple yet sophisticated segmentation tool for advertisers, based on Machine Learning. It analyzes over 60 parameters of user characteristics and site engagements to build a model that is unique for each site tracked. Once the model is trained, it automatically scores the users interacting with your website on a simple scale - Unengaged, Low, Medium or High. This can then be used as an extra layer for building smart audiences. We've been recognized as Israel's MarTech Startup of the year, and also featured on Outbrain's and AdStage's blogs.
