Fitted allows retailers to offer existing inventory up for customization—servicing those who are in-between sizes, unsure about fit, or just want the fit guarantee that comes with custom. With one click, brands can access our network of expert tailors and alterations specialists to handle the last mile customization for off-the-rack garments. Shoppers get the perfect fit, and retailers get to keep their existing supply chain and order management system. The custom sizing button allows shoppers to get items custom fit for them. Fitted also hosts a custom storefront on behalf of brands, which drives a high conversion shopping experience.