The Instant Games platform kicked off its launch a couple of years ago with 17 games from developers like Bandai Namco, Konami, Taito, Zynga and King, who offered popular titles like Pac-Man, Space Invaders, and Words with Friends. The following year, the platform had grown to 50 titles and became globally available. But it wasn’t open to all – only select partners. In addition to getting users to spend more time on Facebook’s platform, Instant Games provides Facebook with the potential for new revenue streams now that Facebook is moving into game monetization. Now, says Facebook, all developers can build Instant Games as the platform exits its beta testing period. Alongside this week’s public launch, Facebook introduced a handful of new features to help developers grow, measure and monetize their games. This includes the launch of the ads API, which was also previously in beta. In-app purchases, however, are continuing to be tested.
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