Our mission at Factmata is to protect people, advertisers, publishers and other businesses from deceptive or misleading content online. At Factmata we don’t believe that replacing humans with unaccountable machines in a black box represents progress. We believe that artificial intelligence should serve people, and be accountable to them. To that end, we will be open, transparent and accountable to the public and to independent researchers, from sharing valuable research data with academics and partners, to making sure that customers and the public clearly understand what our technology does (and doesn’t) do.
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