Apple is allowing Facebook to bend the subscription rules. Starting March 1st, news publishers will be able to use their paywalls inside Facebook’s iOS app. On iOS thanks to the new agreement with Apple, when a user runs out of free articles and would hit the paywall, Facebook tells me it will load the subscription page on the publisher’s mobile website instead of in Instant Articles. Publishers will get to keep 100 percent of the subscription revenue and the customer data, while Facebook charges nothing and the mobile web workaround circumvents Apple’s standard 30 percent fee on subscriptions.