EXO Watches

I've been working in Marketing for companies professionally for over 8 years, and have always dreamed of starting my own business. I've been doing a lot of research, and am gearing up to start running facebook ads and PPC to get this off the ground, but would love to get some feedback on general setup. As it's early in development, I'm almost ready to launch, but still have a LOT of work to do. Not to mention a plethora of marketing ideas to grow the store more in the future long term. Thanks for your time, and for checking out my new little online store! :) -Steven EXO Watches