Engagement Bait - Facebook

Facebook made a move to penalize content that shamelessly begs people for engagement. It will penalize Page owners and people who resort to “engagement bait,” which means posts that encourage users to like, comment or tag people in the comments section in order to gain wider visibility of their content. The incentives — such as “Share with friends to win a free trip” or “Like if you’re an Aries” — gets content shared through engagement, ultimately helping the post, and the Page owner/author, grow its reach as users interact and it shows up on their friends’ Newsfeeds. But, Not so now.