More than 15% of users have suboptimal experiences directly tied to the performance of apps, and while many users complain of ‘crashes’, almost all of these issues are not true app crashes. We, as users, all experience these issues, such as a slow startup with an endless spinner that forces us to close the app, a video that never seems to start, or a purchase that never goes through. For those issues of which the developers are aware, they are often too difficult to diagnose and impossible to reproduce. For many issues, there is no feedback loop (not even a crash stacktrace or complaint) and the users just leave -- to never return. Embrace's platform analyzes and replays the details of every single user session to more accurately and quickly detect, diagnose and resolve any user-impacting issues. Embrace does not sample. The massive volumes of data gathered and processed has only become feasible in the last two years with the high scale and low-costs of cloud computing. Embrace is the first to capture and enhance that new power to become the next generation of APM. As a result, the platform typically uncovers 5X more issues than previously known by mobile teams and app developers.
