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Dropbox Design

Evolving the Dropbox Brand

Today we’re announcing the biggest change to Dropbox’s look in our 10-year history. As our mission has evolved from keeping files in sync to helping keep teams in sync, we realized our brand needs to change, too. Our new brand system shows that Dropbox isn’t just a place to store your files—it’s a living workspace that brings teams and ideas together. The look is expressive, with vibrant colors, rich imagery, a versatile typeface, and playful illustrations. We’re excited to share it with you.