What worked five years ago isn't going to work anymore. With legalization and recreational use, it's a whole new ball game and you need to know how to constantly adapt to stay on top. You are no longer facing the local drug dealer with an internet connection for the top spot. Massive companies and corporations are spending millions of dollars to attempt to take as big of a piece of the pie as they can. "But what can I do against a corporation with millions of dollars?! " Outsmart them with growth hacking and punch outside of your weight class with killer technology. A website is critical for numerous reasons. You want to track nearly everything that happens on your website including customer events such as when they view a product. You want a place you own and control where you can guide customers to in order to build awareness for your delivery service, dispensary or business. This data will become your bible for moving forward in the right direction with predictable, repeatable success. Otherwise, you're just shooting in the dark. One day you might have great results and the next, nothing. With analytics and a website, you'll have a greater understanding of when your customers place orders and what your customers are interested in.
