Consent IO B.V. was established in October 2017 with the mission to democratise public opinion & help media companies to establish a new, sustainable and socially responsible revenue stream. The company was formed with an investment from the Collider accelerator - a program specialised in marketing & advertising innovation. Our system allows a media company (TV, online, radio, print) to enable its audience to participate in each content piece by allowing each person to express their opinion about the “heroes” of the piece (public figures, institutions, brands, etc.). Instead of asking people to write comments or diffuse their newly formed opinions on social media, right within the article / program each reader can simply click on the article’s “heroes” and be presented with an interface to rate them non-verbally. After rating the “topic” each reader is asked to register with their social media profile once. Backing their opinion & it’s legitimacy with their data.
