The decision making of your customers is not always rational - it is often affected by a number of predictable cognitive biases and shortcuts. Designing and marketing products and services based on an understanding of how your customers actually behave and what influences their decision making can have a huge impact on the bottom line. CogSquared is free to use AI platform that can identify these cognitive biases and help you build your product in a way that is engaging for your customer and profitable for your business.
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