Clara is a data-driven, personalised wine subscription service set up by non-experts, helping other non-experts to learn about wine. Clara’s unique algorithm gets to know you, guiding subscribers as they discover their tastes and preferences, each month helping them to try a new and more adventurous selection of wines. Discovering more about themselves in the process without fear of being “shown up” by those perceived to be more knowledgeable.
Clara Wine
Clara’s algorithm selects the wines you’re going to love and delivers them to your door every month
